August 30th, 2022
You Don’t Have To Like Prospecting
“The salesperson who claims to ‘like’ prospecting hasn’t ever done it. How can anyone ‘like’ a process that produces such an arena for rejection? When salespeople say they like prospecting, what they might mean is this: ‘I don’t mind paying the price of prospecting to reach my objectives.’
Many salespeople haven’t reached that stage. If you’re still at the stage where prospecting means dialing a number and hoping the line is busy… don’t worry. You’re okay. You just haven’t learned to focus on the end result. Instead, you are focused on what you have to do to get the end result…”
