Think about the last time a complete stranger called you on the telephone or walked into your place of business and started selling their product or service.
How did that make you feel?
Would it have mattered how excited they were? Would it have mattered if they’d told you what a pleasure it was to meet you, or how honored they were to be having a conversation with you? If they instantly went into a massive feature-and-benefit overload, a long speech that basically flung the contents of their latest brochure in your direction, would you have been happy about that?
