
July 12th, 2022
Bridging The Coaching Gap
Coaching salespeople is a process, not an event. It must take place in a safe environment where coach and salesperson meet privately and have the ability to share open, honest, fact-based feedback. Many sales leaders have a skill gap when it comes to coaching members of the sales team. Bridging that gap requires the courage to address a critical question that often goes unasked: What is coaching, and how is it different from the other activities sales leaders undertake?